TURNING INNOVATION TO CAPITAL

Milaf Loumi: A Citrus Innovation at the Intersection of Tradition and Modern Nutritional Science

By Michael J. Shariff, Esq., Patent Attorney (U.S.)

Following my earlier article on Milaf Cola and Saudi Arabia’s transformation of the beverage industry, it is impossible not to highlight another product rapidly gaining consumer attention: Milaf Loumi — a refreshing citrus beverage from the Milaf product line.

If Milaf Cola proved that a cola can be both delicious and healthy, then Milaf Loumi demonstrates how far innovation can go when traditional ingredients collide with modern biotechnology and a scientifically grounded approach to nutrition.

A Formula Rooted in Science, Purity, and Natural Ingredients

Milaf Loumi is made from natural date and citrus extracts and enriched with vitamin C, antioxidants, magnesium, potassium, and polyphenols — ingredients recognized for their scientifically proven health benefits:

• Polyphenols and antioxidants protect cells from oxidative stress.
• Magnesium and potassium support cardiovascular health.
• Vitamin C strengthens the immune system.
• The complete absence of artificial additives makes Milaf Loumi a healthier alternative to traditional soft drinks.

This formulation aligns with the global shift toward natural, functional, and health-focused beverages.

Corporate Partnership and Global Expansion

Kurida F.Z.E., with which Inventa Capital Group PLC maintains a direct strategic relationship, plays a crucial role in the international distribution and promotion of Milaf beverages across Turkey, Kazakhstan, Uzbekistan, Azerbaijan, Moldova, Georgia, Armenia, and other markets.

This cooperation between Inventa Capital Group PLC and Kurida supports the rapid expansion of Milaf products into foreign markets, creating an entirely new level of global presence for Saudi-made beverages.

According to available information, another Milaf beverage is already in development, and several additional flavors are being prepared, indicating that the brand’s line of natural products is actively expanding.

Scientific Ecosystem and International Collaboration

Milaf Loumi is produced within the ecosystem of Thurath Al-Madina, a company operating under the Public Investment Fund (PIF) and actively collaborating with international scientific institutions, as reflected in publicly available sources, including the analytical materials referenced here: https://www.perplexity.ai/search/0522abd6-d16e-444d-bc62-ec4ed624cf5c

This demonstrates that Saudi Arabia is not only scaling production but also building a research-driven foundation, transforming the natural beverage sector into a technology-oriented industry.

Government Support and National Health Priorities

The Government of Saudi Arabia places exceptional focus on the health of its citizens and actively supports projects aimed at producing natural and functional consumer products. These initiatives are implemented as part of Vision 2030.

Special gratitude is extended to the King of Saudi Arabia, Salman bin Abdulaziz Al Saud, and His Royal Highness Crown Prince Mohammed bin Salman for their endorsement of programs that encourage the development of healthy food products and innovative solutions within the beverage sector.

Intellectual Property Potential and Global Outlook

Milaf Loumi holds significant potential for expansion within the intellectual property landscape:

• an original formulation based on natural components;
• new combinations of flavors and functional ingredients;
• patenting opportunities related to production methods;
• global scalability and international branding potential.

Milaf Loumi is not merely a beverage — it is an innovative platform capable of securing a meaningful position in the global market for natural health-oriented drinks.

Continuing Saudi Arabia’s Beverage Revolution

Milaf Loumi continues the vision initiated by Milaf Cola:

• creating beverages that unite cultural heritage, scientific rigor, and public health priorities.

With strong government support, international partnerships, and an expanding distribution network, the Milaf product line is becoming a symbol of a new generation of natural, beneficial, and intellectually engineered beverages.

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